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The next IHF Diploma in Digital Marketing begins April 20th, 2017!

The IHF Diploma in Digital marketing is designed to give participants a full understanding of digital marketing and ensure you leave with tangible and practical insights you can bring to your businesses. Our extensive programme gives participants a foundation in all aspects of digital marketing including Search Engine Marketing (Paid & Organic), Social Media for Business, Conversion & Revenue Generating Online, Writing for the Web & much more. 

We have been working with Irish Times Trainers to tailor the Diploma in Digital Marketing specifically for the hospitality sector. We have added sector specific modules and amended key aspects of the course to reflect industry case studies and course materials.

More details on the content of the diploma can be found HERE.


Who is the course suitable for?

The course is suitable for General Managers / Owners & staff with responsibility for or interest in Marketing, Sales, Revenue, Reservations or anybody looking for a foundation in digital marketing. This course would also suit those with experience in digital marketing looking to get a recognised qualification.

When will  the classes be held?

The course will run for 6 weeks starting Thurssday the 20th of April and classes will take place every Thursday until the 25th of May. Class times will be 9.30am - 4.30pm.

Where will the classes be held?

The classes will take place in the Irish Times Training building on Tara Street, Dublin 2.

How much does it cost?

The normal cost for this course is €1,500. All IHF member Hotels & Guesthouses are eligible for our members rate of €899 – a direct saving of over €600.


Check out some of the feedback we’ve received from participants so far!

When we surveyed the participants of the current IHF Diploma in Digital Marketing, ALL respondents rated the course either ‘very good’ or ‘excellent’.

Here is what participants are saying about the course…


"The Irish Times Digital Marketing Diploma was a valuable investment which allowed me to update my knowledge in an ever-changing landscape.

The lecturers in each topic are masters in their field and were very helpful in answering specific queries and questions that applied to my field. The Irish Times team were all very responsive and accommodating to any requests out their way. This is a course that I will probably resit in a couple of years again."


Luighsighe Kenny, Sales & Marketing Manager,  Radisson Blu St. Helen's Hotel


What I found great about the Diploma in Digital Marketing is that the trainers made it specific to the hospitality industry. What I was learning was practical and all of which I could integrate into my marketing plan straight away”.

Susan Burke, Sales and Marketing Executive, Fitzgerald's Woodlands House Hotel


“The Diploma in Digital Marketing offers the perfect combination of the most-up-to-date trends, opinions and best practices in digital marketing. The classes are delivered by high-calibre, digital marketing specialists who are recognised leaders in their field. The course is highly interactive with plenty of opportunity for class participation and covers essential topics such as PPC, SEO, Website Conversion Optimization and Social Media. I have no hesitation in recommending this course to my colleagues in the Irish hospitality Industry”.

Lorraine Allis, Sales & Marketing Manager, Brooks Hotel


“The Digital Marketing Diploma in conjunction with the Irish Hotels Federation is of great benefit to anybody responsible for hospitality marketing. The course is tailored to the needs of the hospitality industry and is delivered by experts in the digital marketing world. It has provided me with a sound understanding of marketing to our customers in the rapidly changing online world”.

Brian Gargan, Sales & Marketing Executive, Stillorgan Park Hotel


Register Now!

To register for the IHF Diploma in Digital Marketing or for more details, please contact Keith Browning or Siobhan McKenna at 01 497 6459 or email McKennaS@ihf.ie

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