JOB TITLE: SALES & MARKETING MANAGER

REPORTING TO:GENERAL MANAGER 

Scope of Position

Responsible for maximising the sales potential and achieving sales budgets of hotel

Duties include:

• Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service
• Plan & implement annual marketing expenditure focussing on overall business
• Executive quarterly activity plans to create focus for the team and adapt activity to support business needs
• Perform day to day sales activity including lead generation, sales calls, contracting & rate negotiation, site inspections and client entertainment.  Client entertaining/site inspections may require evening & weekend hours.  A weekly target of minimum 30 tele-calls and 12 sales calls to be completed. A monthly target of 4 qualified new accounts per month.
• Develop and nurture relationships with key corporate & conference clients 
• Report weekly & monthly on account performance and general activity to General Manager and Central Office

• Weekly & Monthly monitoring of GDS business and completion of all relevant RFP’s.  
• Input to hotel pricing strategy and forecasting with General Manager and Revenue Manager
• Manage hotel advertising & promotional campaigns
• Produce hotel printed promotional material including brochures, flyers, special offers, posters, tent cards etc. as required, always following brand guidelines
• To work on developing and enhance the hotel website, working with Dalata group marketing and web supplier to increase the market share for all markets.
• To monitor and develop business coming through the hotel website on a weekly basis for all departments in the hotel. 
• To work on developing a calendar of interesting and creative e-newsletters for the hotel that will generate new business for specific areas of the hotel. 
• To develop social media profile and achieve targets on followers and confirmed business. 
• To compile weekly web / Google analytic reports for General Manager & Revenue Manager. 
• Maintain an up to date client database for e-marketing purposes.
• To protect and promote the image of Academy Plaza Hotel and Dalata Hotel Group brands at all times, both in print and verbally.
• Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity
• To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.