Irelandhotels.com Launch New Value Breaks Initiative

12 February 2009

Dear Colleague,

The Irish Hotels Federation is delighted to announce a new Value Breaks Initiative on Irelandhotels.com.  This new initiative is designed to drive bed-nights to all properties involved for 2009 and will be advertised in the national press from the 13th February 2009. 

The IHF urges all of the properties listed on Irelandhotels.com to load applicable packages before Friday 13th February.  This will ensure that you will avail of bookings from our advertising campaign which will begin on the 13th February.

There will be four categories of breaks available to consumers (two new packages have been added - 2 Nights B&B and 3 Nights B&B):

(Supplements will apply in July & August.  Value Breaks - €20pps, 4 Star Breaks - €20pps, 5 Star Breaks - €30pps)

The Value Breaks section of Irelandhotels.com will be promoted directly to previous and repeat customers and also to the public.  The IHF has designed an advertising plan to direct customers to this section:

Banner link on the homepage of Irelandhotels.com

Email campaign to previous 85,000 customers of Irelandhotels.com

Instant Message campaign to database

Print advertising campaign in the Irish Independent (Feb 13th, 14th, 17th, 19th, 21st, 24th)

Online advertising on affiliate websites

PR through press release to all national and regional press

A flyer promoting the Value Breaks section will be distributed with over 17,000 Be Our Guest Guides throughout the UK

The IHF urges all properties currently listed on Irelandhotels.com to load packages (applicable to your property) through the IMC.  The availability you set for these Value Breaks will be separate from your normal inventory of rooms on Irelandhotels.com.   In order to opt-in to this initiative please follow these steps:

• Log on to the IMC
• Click on Management
• Click on Sales Channels
• Opt-in to Value Breaks

You will then need log back in to the IMC to load your packages.  In order to do this please follow these steps:

• Click on Inventory
• Select Value Breaks
• Click Add Value Break

There will be a charge of 10% commission on all Value Breaks bookings.  The normal commission rate of 3.5% commission will be paid to In1 Solutions, while the remaining 6.5% commission will be used to fund the future marketing of this initiative.

If you need any assistance with loading these packages, please call In1 Solutions on 01 870 6350.  If you have any further queries regarding this initiative please do not hesitate in contacting me or my colleague Lisa Kearney at 01 497 6459.

Kind Regards,

Ronan Smyth
Marketing Executive