IHF Updates Value Breaks Section

20 February 2009

Dear Colleague,

Following on from the successful launch of the Value Breaks initiative, the IHF is currently updating the system. The IHF has decided to give current and possible participants the flexibility of loading different rates for the packages in the Value Breaks Section. This will enable properties not currently involved, the option to participate.

The base rate prices will remain the same but all future advertisements of this section will promote a price from (i.e. from €119pps). In order for this initiative to be successful, a certain number of packages must remain at the base rate. Please be advised that in the event of there not being any packages available at the base rate, the IHF would have to remove this section.

There will be four categories of breaks available to consumers (two new packages have been added - 2 Nights B&B and 3 Nights B&B)

(Supplements will apply in July & August.  Value Breaks - €20pps, 4 Star Breaks - €20pps, 5 Star Breaks - €30pps)

The advertisement of these packages will also be modified to reflect these changes.  The IHF urges all properties currently listed on Irelandhotels.com to load packages (applicable to your property) through the IMC.  The availability you set for these Value Breaks will be separate from your normal inventory of rooms on Irelandhotels.com.   In order to opt-in to this initiative please follow these steps:

• Log on to the IMC
• Click on Management
• Click on Sales Channels
• Opt-in to Value Breaks

You will then need log back in to the IMC to load your packages.  In order to do this please follow these steps:

• Click on Inventory
• Select Value Breaks
• Click Add Value Break

There will be a charge of 10% commission on all Value Breaks bookings.  The normal commission rate of 3.5% commission will be paid to In1 Solutions, while the remaining 6.5% commission will be used to fund the future marketing of this initiative.

If you need any assistance with loading these packages, please call In1 Solutions on 01 870 6350.  If you have any further queries regarding this initiative please do not hesitate in contacting me or my colleague Lisa Kearney at 01 497 6459.

Kind Regards,

Ronan Smyth
Marketing Executive