IHF AND Tourism Ireland target Business Tourists for Repeat Business

16th April 2010

Dear Colleague,

The Irish Hotels Federation, in conjunction with Tourism Ireland, has agreed to target the business tourist with a view to encouraging them to return for leisure purposes.  Despite a decline in 2009, there were approx. 750,000 business visitors from GB to the island of Ireland during the year and an aggressive programme is in place to restore growth in 2010.

As part of this growth plan, the IHF is targeting these visitors to try and entice them to return for a leisure trip.  The IHF is asking its members to take part in this initiative by offering a “3 nights for the price of 2” offer on a dedicated landing page.  These offers will be promoted by all properties on Irelandhotels.com by handing out specifically designed web cards to their corporate/foreign guests on departure from their premises.

The IHF will be sending all properties 200 web cards to be distributed to these guests on their departure.  The guests can then log in to the landing page and book a range of properties throughout Ireland.

In order to benefit from this promotion, you must load a “3 nights for the price of 2” offer through the In1 Management Console (IMC), if you have not already done so.  Please follow these steps when loading this offer:

• Log on to the IMC - http://www.portalin1.com/backend
• Click Inventory
• Click Packages
• Click Add Package
• Load your package, rate and availability
• Select “3 for 2” as your package type

You will begin to receive your web cards at the beginning of May in order for you to hand out to your guests.  The IHF will track all visitors, bookings and revenue from this landing page.

If you have any further queries, please do not hesitate to contact me on 01 4976459 or at smythr@ihf.ie.

Kind Regards,

Ronan Smyth

Marketing Executive