|
Initial impressions
count for a lot in todays competitive hotel sector, and
the first member of staff guests are likely to meet when they
walk in the door is the hotel concierge. Little wonder then,
that there is a growing recognition of the vital role played
by the concierge at every stage of the guests stay.
Brendan Spence, President,
Les Clefs dOr Ireland, spoke to Innsight about the societys
commitment to ensuring that the concierge service in Irish hotels
reaches ever higher levels of professionalism and that members
can access the kind of training and networking opportunities
they need to meet the high standards set by the society.
Service is what you have
to give guests. Its what makes their stay memorable and
what will bring them back. They may not remember the wonderful
decor but they will certainly remember the quality of the service,
says Mr Spence of the Clarion Liffey Valley Hotel. A concierge
of many years standing, he was recently elected President of
Les Clefs dOr Ireland - the society of the golden
keys. Two years ago his peers had already voted to give
him their annual Concierge Award of Excellence.
Founded 58 years ago in France,
this international organisation, whose members are entitled to
wear the distinctive crossed keys emblem on their uniform lapels,
meets monthly in each of 40 countries. Its aim is to enhance
job skills through ongoing training and to foster valuable contacts
by meeting a wide range of hotel and tourism interests both at
monthly meetings and at events such as a recent annual black
tie evening for 200 guests.
At present, concierges in 4,000
hotels around the world are represented in the various Les Clefs
dOr branches.
|
Membership in Ireland has
doubled in the past twelve months, and we now have 70 members
with 22 hotels represented in Dublin alone, says Mr Spence.
To date, most of the members
represent four and five star hotels; however, Mr Spence is keen
to include three star hotels too. There are fantastic three
star hotels in Ireland, and very often the reason some are not
rated a four star might just be due to the size of their bedrooms
or due to the building being old. However, they can provide everything
else to a four star standard.
This type of hotel, says the
Clefs dOr President, also needs a good concierge service,
and members in three star establishments report that their hotels
have definitely benefited from providing this service for guests.
As concierge in one of the countrys
largest hotels, Mr Spence finds that he is often asked to arrange
for champagne and flowers in the room, to organise a limousine
or to secure a table in a top restaurant which a guest is finding
hard to get. He prides himself on being able to meet the more
unusual requests with respect and friendly helpfulness, even
if it involves arranging for rose petals to be scattered on beds
or for a horse drawn carriage to pull up outside the hotel on
the stroke of midnight.
Its all in a days
work and, according to Mr Spence, what he enjoys particularly
is the fact that every day is different. Good humour is a requirement
of course, and for a concierge to succeed a smile is part
of the uniform, he says.
Once upon a time business
was almost entirely done by telephone, but today a lot more is
done online and service is being taken to a new level. For example,
by having guests fill in a questionnaire as they check
Continued on page 9.
|