into a new

MILLENIUM

Maintaining The Momentum
through Partnership

A Practical Vision for
Ireland's Tourist Industry

• The 10 Step Program
• A Vision for Irish Tourism
• Tourism is Central to Ireland's Economy
• It Delivers a Superb Return and
• Its Future Potential is Exceptionally Strong
• The Challenges and the Possible Pitfalls have now been identified
• And Requires a Concerted Partnership Approach to Realise Tourism's Full Potential
• Immediate Steps to Keep the Industry on Track