IHF Diary

  • IHF Management and Council Meeting
    25/07/2018 - 10:00am to 4:30pm
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Property Name: 
BEST WESTERN PLUS Academy Plaza Hotel

Employment Type:







Scope of Position


Responsible for maximising the sales potential and achieving sales budgets of hotel


Duties include:


  • Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service
  • Plan & implement annual marketing expenditure focussing on overall business
  • Executive quarterly activity plans to create focus for the team and adapt activity to support business needs
  • Perform day to day sales activity including lead generation, sales calls, contracting & rate negotiation, site inspections and client entertainment.  Client entertaining/site inspections may require evening & weekend hours.  A weekly target of minimum 30 tele-calls and 12 sales calls to be completed. A monthly target of 4 qualified new accounts per month.
  • Develop and nurture relationships with key corporate & conference clients 
  • Report weekly & monthly on account performance and general activity to General Manager and Central Office
  • Weekly & Monthly monitoring of GDS business and completion of all relevant RFP’s.  
  • Input to hotel pricing strategy and forecasting with General Manager and Revenue Manager
  • Manage hotel advertising & promotional campaigns
  • Produce hotel printed promotional material including brochures, flyers, special offers, posters, tent cards etc. as required, always following brand guidelines
  • To work on developing and enhance the hotel website, working with Dalata group marketing and web supplier to increase the market share for all markets.
  • To monitor and develop business coming through the hotel website on a weekly basis for all departments in the hotel. 
  • To work on developing a calendar of interesting and creative e-newsletters for the hotel that will generate new business for specific areas of the hotel. 
  • To develop social media profile and achieve targets on followers and confirmed business. 
  • To compile weekly web / Google analytic reports for General Manager & Revenue Manager. 
  • Maintain an up to date client database for e-marketing purposes.
  • To protect and promote the image of Academy Plaza Hotel and Dalata Hotel Group brands at all times, both in print and verbally.
  • Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity
  • To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.
Required Qualifications: 
Minimum 3-5 Years experience in a similar role desired
Apply to
Human Resources
Job Title: 
HR Manager
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