Purpose of job:    As Web Design and Email Marketing Specialist you will have responsibility for website maintenance across all our hotel group websites both Tifco Ltd. owned and operated hotels including Crowne Plaza Hotels Ireland, Cork International Airport Hotel, Clontarf Castle, Johnstown House and Lough Erne as well as scheduling and development of all email marketing.

Responsible to: E-Commerce Manager

Main Duties and Responsibilities:
To reflect and enhance both hotel’ Mission Statements’ and key passions in all activities.

You will be responsible for driving marketing and distribution solutions that will improve key financial and customer metrics, as well as building strong relationships with our customers and our brands.

Tifco Group – Hotel Websites

• Maintenance and Content Management of sites
• Ensure website content is up to date and accurate
• Testing websites continuously
• Designing and developing html ezines and testing for rendering issues.
• Monitoring performance of Email Marketing
• Implement Search Engine Optimisation plans as required and constantly improving SEO on all sites
• Run monthly keyword ranking reports
• Design and create website banners using Adobe photoshop.
• Work closely with external design agencies and suppliers, as well as internal stakeholders at hotel, corporate and brand levels
• Increase understanding of on-line booking patterns by analyzing factors such as demographics, Geographic’s, search words used, search engines utilized, as well as tracking production through on-line channels.
• Coordinate pricing and distribution activity with the sales & revenue management teams.
• Ability to multi task and to work in a small team environment.

Research

• Complete online research / competitor analysis for sales department.
• Report on research findings.
• Database management.

Web Advertising

• New opportunities for online exposure
• Maintain our exposure on existing websites
• Ensure content is correct on all advertisement websites
• Evaluate the online presence of immediate competitors