Booking Engine & Channel Manager

Website & Online Marketing

AI Solutions

IHF Associate Member

Propel your Hotel to Peak Profit & Prime Demand

Are these challenges familiar?

  1. Targeted to achieve continuous increase in occupancy, revenue and profit growth year on year?
  2. Use of online travel agents (OTAs) to drive bookings is eroding your profits?
  3. Your current customer acquisition approach is severing the connection with your valued guests?


HOW: The Leader Program combines your in-house expertise with our 25+ years of experience of helping hotels achieve growth. The program is underpinned by our unique data analytics solution; ensuring this combination delivers your hotel's key goal of demand consistently exceeding availability. This partnership provides a strategic path to drive sustained, above-trend revenue and profit growth, while enhancing your brand recognition, integrity and loyalty.

HUMAN EXPERTS & AI MASTERY: As your digital partner, we collaborate with your sales team, providing a personalised and dynamic path for long-term growth. By leveraging our unique machine learning predictive software, our systems automatically optimise your digital brand and your most profitable sales channel. Meanwhile your expert Leader Team execute validated actions for your hotel based on jointly set targets.

TECH SOLUTIONS: As well as our smart growth consultancy service, as part of the Leader Program, your hotel benefits from a host of technology solutions including bespoke optimised website design, booking engine, email marketing, digital marketing & our proprietary MLAI predictive analytics & automated amelioration software.

LEADER CRITERIA: Applying to this program requires hotels to align with the Leader Program qualification criteria, to commit resources and to adhere to the program principles, giving priority to the most profitable market segments.

PLACES ARE LIMITED. Secure your place on our waitlist. Contacting us today for consideration for the next available onboarding in July 2024.

Join the Aró Leader Program and achieve sustained, above-trend revenue and profit growth while honourably augmenting your brand.

Exclusive IHF Member Offer:

Limited availability from July 2024. IHF Hotelier Members will get priority screening for the program & digital audit will be conducted on a complimentary basis for qualifying properties.

Contact details

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Alan Rowe
Managing Director

086 803 2173 / 091 597 200

Irish Hotels Federation | Working Together