IHF Associate Member

Who We Are

MCM Spirits is an independent brand house and drinks distributor, representing a carefully tailored portfolio of quality beverage brands across the Irish market.

Our portfolio spans a broad range of categories and price points, from entry-level and mid-market solutions through to premium and super-premium brands. This allows us to work with hotels across different styles of operation, drinking occasions and commercial requirements.

Our approach goes beyond supplying brands. We work closely with our customers to understand their business, identify opportunities and develop beverage solutions that deliver quality, consistency and commercial value.

How MCM Can Support IHF Members

A Portfolio for Every Occasion
Our portfolio covers Entry Level | Mid-Market | Premium | Super-Premium, giving hotels the flexibility to build drinks offerings appropriate to different outlets, occasions and guest expectations — from functions and high-volume service through to premium bars and restaurants.

Category Expertise & Trade Support
Our team provides specialist knowledge across key beverage categories, supported by staff training, product education, cocktail development and menu development. We can work alongside hotel F&B and bar teams to develop practical, commercially focused drinks programmes.

Mindful Drinking & Alcohol-Free
Changing consumer behaviour is creating a significant opportunity for hotels to improve their alcohol-free offering. MCM can support hotels in developing a more considered Mindful Drinking programme, including premium alcohol-free products, alcohol-free cocktail development, menu recommendations and staff training.

Coffee Dock & Food Service Solutions
Our offering extends beyond the bar. Through our range of coffee syrups and complementary beverage solutions, we can help hotels enhance coffee docks, cafés, breakfast service, meetings and events, while creating additional opportunities to increase guest spend.

More Than a Brand Supplier
Our objective is to become a beverage partner to IHF members — combining the right brands with category knowledge, training and practical support to help hotels:
Improve the guest experience | Develop their teams | Strengthen their drinks menus | Respond to emerging trends | Create new revenue opportunities

MCM Spirits — Brands. Expertise. Support. Partnership.

Contact us today

Steve Irwin
National Account Manager

  086 852 6506
  steve@mcmspirits.com
Web  mcmbrands.ie
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