Cost Savings

Audio Visual & Music

IHF Associate Member


Since 2003 Sports and Media Rights International (SMRI) has been advising Hotels, Restaurants, Pubs, Nightclubs, Broadcasters, Retail premises indeed anywhere that provides music and sports programming to their clients and identifies where savings can be made.


IMRO have now raised invoices and credit notes for hotels and have restarted their debt collection activities.

We have been able to secure further credits for most of the premises we review, and we can also provide alternative music solutions, with a month’s free trial, that can result in over 50% annual savings on your background music rights charges.

We will review your invoices and credit notes to ensure all appropriate credits/refunds are applied to your account, because of the various Covid 19 closures, restrictions, and reduced music use. We will also ensure that the charges going forward are appropriate.

Many of IMRO’s charging parameters have been affected by social distancing, reduced turnover etc. Unless IMRO are advised of these changes these types of credits will not be applied to your account.

SoundReef Media Services and SMRI

Sound Reef Media Services and SMRI are delighted to announce a new partnership that will provide quality rights cleared music, with up to 50% nett saving on your current background music rights costs for IHF members.

Soundreef manages the rights of over 43,000 songwriters and music publishers worldwide. Their music catalogue, licensed via Soundreef Media Service, is used in over 60,000 business premises of all types in 27 countries worldwide including also major international hotel brands.

On average a hotel with restaurant, lobby and leisure centre would see their IMRO music rights charges reduce by between €1,500 & €2,500 annually in these areas alone.

There is a free trial of this repertoire available, so use it for a month to see if it’s a fit.

Sky Sports

We will review all your Sky Sports credits and refunds during the various closure periods. We have dealt with many hotels and have found in some cases that the appropriate credits and refunds were not applied.

We can also identify if a change in contract can result in further savings.

As we deal directly with these organisations, little of your time is taken up with these matters so you can concentrate on your business.

If you would like a free consultation to discuss the services we provide further, please feel free to contact us.

Contact details

Sean Stokes

086 814 6570

Irish Hotels Federation | Working Together