We have put together a series of half day interactive workshops on the areas of Digital Marketing and Online Travel, ideal for staff in marketing, sales and revenue management, in addition to General Managers and Owners/ Operators.

The areas of Digital Marketing and Online Travel are constantly changing and evolving, with the seemingly endless stream of new social media channels, online travel agents, metasearch sites and Google regularly shaking the search space with updates and new products. The interactive workshops aim to cut through the noise and clutter and instead focus on the changes in these spaces that are having the most impact on our industry right now or look set to in the future.

The interactive workshops will take place at three locations around the country in November. They are free to attend but places are limited  and advance registration is required. To reserve a place at one of our workshops, please contact Jessica Lawlor at lawlorj@ihf.ie or call 01 497 6459 detailing the date / venue of the workshop you wish to attend.

Dates & Locations:

·         Tuesday, 5th November – Ardilaun Hotel, Galway (1:00pm – 4:30pm) LIMITED AVAILABILITY 

·         Wednesday, 6th November - Fitzgerald's Vienna Woods Hotel, Cork (9:00am - 12:30pm) LIMITED AVAILABILITY 

·         Monday, 11th November - Clyde Court Hotel, Dublin 4 (9:00am – 12:30pm) BOOKED OUT

·         Monday, 11th November - Clyde Court Hotel, Dublin 4 (1:00pm – 4:30pm)

What will the Workshop cover?

The workshop will consist of three main sessions, plus a short overview of IHF’s marketing services and an opportunity for networking. The areas we will cover include:

• An overview of the latest Marketing Trends and what you need to be aware of
• Formulating Your Rate Strategy and Using OTA’s & Metasearch Sites to your advantage
• The latest from Google on Hotel Finder, Google+ and changes to search and paid campaigns
• Marketing Bootcamp - a series of rapid fire ideas, strategies and concepts being used right now by industry leaders worldwide. How many of these are you doing?

Who Should Attend? 

These workshops are designed for those in areas related to marketing, sales and revenue management, in addition to general managers and owners / operators.  

REGISTER NOW

To reserve a place at this workshop contact Jessica Lawlor at lawlorj@ihf.ie or call 01 497 6459 detailing the date / venue of the workshop you wish to attend.

Should you have any queries or wish to discuss the workshop in more detail, please do not hesitate to contact Keith Browning or Jessica Lawlor.