Four breweries, a distillery, a cider producer, a winemaker and a wine dealer are part of the trade mission from Germany in the alcoholic beverages sector from 9th to 12th June. You are invited to “Drinks from Germany”, an expert talk and drinks tasting on Tuesday 9th June in Dublin’s Westbury Hotel, at which a mix of beers, wines and spirits not yet for sale in Ireland will be presented. The eight visiting German drinks companies will travel nationwide for meetings in Irish organisations in the following days. Register here to book your place at the free seminar and drinks tasting or request meetings with any of the visiting companies (see list below).


“Drinks from Germany”

Expert Talk on German Drinks Market and German Drinks Tasting

Tuesday 9th June

Westbury Hotel, Dublin

1.30 – 2.30pm: Expert talk on the current trends and consumer preferences in the German alcoholic beverages market by Dr. Hermann Pilz, editor-in-chief of a number of German drinks magazines including Fizzz, a drinks magazine (Getränkezeitung) and a wine industry magazine (Weinwirtschaft)

2.30 – 5.30pm: German Drinks Tasting - eight German companies present a mix of beers, wines and spirits not yet for sale in Ireland (see below list); canapés will be provided


Followed by three days of exploratory business meetings from Wed 10th to Fri 12th June:

the visiting German companies will travel nationwide to Irish organisations

The visiting German delegation comprises:

  1. Modern version of German“Apfelwein” from Bembel-with-Care, which has captured 7% of the German cider market and grown to become the most popular Apfelwein in the country: http://bembel-with-care.com/en
  2. Wide selection of edgy and innovative  speciality German beers from independent prize-winning brewery Distelhäuser, a company which is internationally active: www.distelhaeuser.com
  3. 100% regional, 100% climate-neutral, fresh and Franconian craft beer from Brauhaus Binkert, a small exquisite brewery mixing tradition with modernity: www.mainseidla.de
  4. Bavarian speciality beers, naturally cloudy beers and beer-based mixed drinks from Eder & Heylands, a traditional family-owned brewery: www.eders.de
  5. Prize-winning German beers from Biermanufaktur Engel, a family-run brewery in their 5th generation of beer production:  www.engelbier.de
  6. Hand-crafted, organic fruit brandies and liqueurs from Edelobstbrennerei Thomas Helferich, made from their own organic produce: www.thomas-helferich.d
  7. Fine estate wines from the world famous Ürzig Würzgarten in the Mosel valley as well as Rheingau and Pfalz regions in Germany from Dr. Enno Lippold, an artisanal German winemaker: www.drlippold.com
  8. Hand-selected portfolio of fine German wines from Wein & Genuss Gerlach, who have long-standing relationships with premier vintners from a variety of German wine-growing regions: www.wein-genuss-gerlach.de


Based on two very successful trade missions from the German wine industry in previous years, the topic for this year has been extended to include all alcoholic drinks, as the Irish market for German alcoholic beverages has seen a rapid 23% growth in the last year. The above eight German alcoholic beverage producers interested in the Irish market will be in Ireland to network with Irish experts, present their products and meet potential distributors and partners.


Testimonial from participant of previous trade missions: “Excellent organisation, wines, food, seminar and overall service” Oliver Murtagh, Irish Guild of Sommeliers, German wine trade mission 2014


Information about the event and trade mission will be available on the website and updated on a regular basis. 


Registration is now open for this free event. Advance registration is important, as the last wine trade missions were booked out well in advance.


This trade mission is funded by the German Ministry of Food and Agriculture. 

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