On Thursday 3rd December we hosted an IHF Gift Card Sales & Direct Booking Strategies Workshop. The recording and slides are now available, please see links below.

‌We were joined by:

‌Sara Antoszewicz (Net Affinity - eCommerce Manager)

Sara discussed recent trends around gift vouchers and ways you can optimise your website to maximise these sales. Voucher promotion strategies were also discussed with examples of recent successful campaigns.
Click HERE for Sara's presentation.

‌Des O’Mahoney (BookAssist – CEO & Founder)

Des explored new strategies to reduce OTA dependency during business recovery in a post lockdown world, and how hotels should prepare for that opportunity now.
Click HERE for Des's presentation.

You can watch the recording by clicking HERE.