Food & Beverage







Food & Beverage
Coca-Cola launches Designated Driver campaign for Christmas
Free soft drinks for drivers this festive season.
Coca-Cola HBC Ireland

Coca-Cola HBC is proud to announce the return of its Designated Driver initiative, the annual Christmas campaign that rewards those who stay sober on nights out to ensure their friends and family members get home safely.

Once again, the campaign will offer drivers two free soft drinks or water from the Coca-Cola HBC range throughout December, at participating venues around Ireland. Drinks from the range include Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Sprite, Deep RiverRock and Fruice.

The brand will also reward designated drivers by providing free parking spots at Q-Parks in Dublin, Cork, Galway and Belfast. Designated drivers simply need to present themselves to security huts at the Q-Park stations to benefit from secure and free parking when on a night out.

Coca-Cola HBC Ireland and Northern Ireland’s General Manager Miles Karemacher said, “We’re very proud to announce the return of our award-winning designated driver initiative, which will play a special role in this year’s Christmas campaign.”

“Coca-Cola will celebrate Real Magic this December, and what better way to remind ourselves of the true spirit of the festive season than by giving the simple gift of a lift!”

The Designated Driver campaign is supported by the Road Safety Authority, An Garda Síochána and Drinkaware. It is also backed by the Irish Hotels Federation and other industry bodies.

If your property would like to participate in the Designated Driver campaign, please contact your local Coca-Cola area representative, or contact Coca-Cola HBC Ireland on 1890 262 226. Properties must sign up by Nov 29th to receive POS and activation kits including: posters, strut cards, coasters, window clings, staff t-shirts & social assets. The campaign is live from Nov 29th - 31st Dec.




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