Marketing Insights

Marketing Insights
Net Affinity Blog - Expert takes on current trends & developments
Everything you need to know about working in hotel and revenue management, digital marketing & sales
Net Affinity

Digital Marketing – Preparing your hotel for January sales
26th November 2021
Book Direct – Booking sentiment in October was positive
19th November 2021
Digital Marketing – 9 tips for creating great hotel website content
12th November 2021
Revenue Strategies – How can utilising automation help your hotel staff?
22nd October 2021
Culture – What are the hospitality trends for 2022?
15th October 2021
Digital Marketing – How should you prepare your hotel for the winter season?
7th October 2021
Hotel Vouchers – How they can benefit customers
1st October 2021
Marketing Tips – Increase your hotel's midweek stays
24th September 2021
August Stats  – Another strong staycation month
17th September 2021
Google Hotel Ads  – Why should every hotel be using them?
17th September 2021
Conversion Optimisation  – Keep your website fresh this autumn
2 September 2021
Culture  – What’s next for corporate travel?
26 August 2021
Digital Marketing  – Google Hotel Ads: 3 tips to help increase your revenue
26 August 2021
Book Direct  – Interest in international travel increases… and more July trends
19 August 2021
Inspiration  – Your guests’ priorities are changing. How can you facilitate them?
5 August 2021
Culture  – How can you make your hotel more sustainable?
29 July 2021
Culture  – What does international travel in 2022 look like
22 July 2021
Book Direct  – Getting your hotel ready for autumn bookings
15 July 2021
Mobile  – City hotels see a small boost and mobile revenue soars at 60%

8 July 2021
Book Direct  – What do shortened summer booking lead times mean for your hotel?
1 July 2021
Renenue Strategies  – How can a CRM system strengthen your relationships with guests?
24 June 2021
Digital Marketing  – Strongest ever performance on Google Hotel Ads in May with lowest CPA in years
24 June 2021
Inspiration  – Attracting ‘workationers’ to your hotel

17 June 2021
Book Direct  – Here are the types of hotels people booked in May
16 June 2021
Cancellations rates  – Where do they stand and how can you overcome them?
10 June 2021
Book Direct  – 8 Challenges faced by revenue managers in indepdnent hotels
27 May 2021
Covid  – Helpful tips to prepare your hotel for reopening
19 May 2021
Covid  – Helpful tips to prepare your hotel for reopening in advance of June 2nd
4 May 2021
Mobile  – The latest device trends show an increase in average transaction value
15 April 2021
News – have expanded their Genius loyalty programme - find out more

4 May 2021
Web Design – The latest hotel website trends and tips to inspire you in the lead up to summer
15 April 2021
Covid – How can you increase family bookings through your website?

4 May 2021
Digital Marketing – Building guest personas reflective of a more complex world
15 April 2021

Net Affinity Blog – We update our blog regularly with the latest industry trends and insights, thought leadership and opinion pieces... click HERE for more blog posts.

Contact details

Sharon Power-Cowley

01 293 9906

Irish Hotels Federation | Working Together