Insights






Insights
Pigsback | 2021 Customer Survey Results
Insights into the Facilities, Packages and Technologies customers want
Pigsback
IHF Associate Member


This research was undertaken by Pigsback, with customers who purchased a hotel break in Ireland in the last 12 months. 92% of the respondents were over the age of 35 and 70% were female.

Among many other interesting insights, the results have shown that value for money remains very important in the market, the most popular add-on for a hotel package is dinner and that 86% of our customers plan on taking a break for 2 or more nights this Autumn.

The objectives of the research included:

  • To find out if our customers intend to take a short break in Ireland this Autumn
  • To understand what factors are important to our customers when planning a break
  • To discern our customers’ sentiment towards foreign travel

Among many other interesting insights, the results have shown that value for money remains very important in the market, the most popular add-on for a hotel package is dinner and that 86% of our customers plan on taking a break for 2 or more nights this Autumn.

Download Pigsback's 2021 Customer Survey Results Here


Contact details


Philip Kelly / Annabelle Quinlan

085 713 6106 / 087 925 7158
philip.kelly@empathymarketing.com / annabelle.quinlan@empathymarketing.com
Web www.pigsback.com




Irish Hotels Federation | Working Together