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Marketing Insights
Net Affinity Blog - Expert takes on current trends & developments
Everything you need to know about working in hotel and revenue management, digital marketing & sales
Net Affinity
IHF Associate Member
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Digital Marketing – Discover the Importance of Having a Bespoke Website Design
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/net-affinity-07-12.png)
30th November 2023 netaffinity.com
Revenue Strategies – Perfecting Your Hotel Gift Voucher Strategy
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/netaffinity-14-09.png)
14th September 2023 netaffinity.com
Book Direct – Getting your hotel ready for autumn bookings
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-27-07.png)
27th July 2023 netaffinity.com
Book Direct – The balance of smart technology
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-18-07.png)
18th July 2023 netaffinity.com
Digital Marketing – GA4 and other Google updates for hotels
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-29-06.png)
29th June 2023 netaffinity.com
Digital Marketing – How can independent hotels combat the rise of OTAs?
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-22-06.png)
22nd June 2023 netaffinity.com
Case Studies – 61% revenue increase for Inchydoney Island Lodge & Spa
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-02-06.png)
2nd June 2023 netaffinity.com
Digital Marketing – Copywriting for hotel email marketing
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-01-06.png)
18th May 2023 netaffinity.com
Revenue Strategies – The ever-growing importance of personalisation
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-18-04.png)
18th April 2023 netaffinity.com
Digital Marketing – A content marketing refresh for independent hotels
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-13-04.png)
13th April 2023 netaffinity.com
Revenue Strategies – Hotel rates are getting higher – here’s how to set yours
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/blog-06-04.png)
6th April 2023 netaffinity.com
Digital Marketing – Hoteliers, should you be using ChatGPT?
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/chat-06-04.png)
30th March 2023 netaffinity.com
Digital Marketing – Preparing for hotel easter and summer bookings
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/easter-06-04.png)
16th March 2023 netaffinity.com
Book Direct – The importance of your hotel pre-stay email
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/phone-06-04.png)
9th February 2023 netaffinity.com
Digital Marketing – Valentine’s campaign tips for independent hotels
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/netaffinity-08-02.png)
2nd February 2023 netaffinity.com
Digital Marketing – Copywriting for hotel email marketing
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/netaffinity-19-01.png)
19th January 2023 netaffinity.com
Mobile – Mobile revenue at an all time high for hotels
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/netaffinity-19-01b.png)
19th January 2023 netaffinity.com
Book Direct – Irish hoteliers, prepare for the new February bank holiday
![](https://www.ihf.ie/suppliers/resources/2023/netaffinity/images/netaffinity-12-01.png)
12th January 2023 netaffinity.com
Digital Marketing – Your hotel marketing guide for 2023
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/netaffinity-08-12.png)
8th December 2022 netaffinity.com
Digital Marketing – Google Hotel Ads – Everything You Need to Know
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/netaffinity-01-12.png)
1st December 2022 netaffinity.com
Revenue Strategies – The importance of personalisation
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-24-11.png)
24th November 2022 netaffinity.com
Revenue Strategies – How can a CRM system help your hotel’s business grow?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-16-11.png)
16th November 2022 netaffinity.com
Digital Marketing – Here's how to strengthen your book direct strategy
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/nov-10-11.png)
10th November 2022 netaffinity.com
Digital Marketing – Developing your hotel's unique selling proposition
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/nov-03-11.png)
3rd November 2022 netaffinity.com
Digital Marketing – Hoteliers, here are some 2023 travel predictions
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-27-10.png)
27th October 2022 netaffinity.com
Digital Marketing – Approaching mobile in 2023
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20th October 2022 netaffinity.com
Digital Marketing – What will hotel technology trends be in 2023?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-13-10.png)
13th October 2022 netaffinity.com
Digital Marketing – TikTok marketing for hotels: is it worth it?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-06-10.png)
6th October 2022 netaffinity.com
Revenue Strategies – Here are the best hotel customer retention strategies
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29th September 2022 netaffinity.com
Digital Marketing – Prepare your hotel for winter bookings
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22nd September 2022 netaffinity.com
Digital Marketing – How can automation help your hotel run more efficiently?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-15-09.png)
15th September 2022 netaffinity.com
Digital Marketing – Content marketing for independent hotels
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8th September 2022 netaffinity.com
Digital Marketing – How to attract 'digital travellers'
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-07-09.png)
1st September 2022 netaffinity.com
Digital Marketing – How can you improve guest communication?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-24-08.png)
18th August 2022 netaffinity.com
Digital Marketing – Making metasearch work for you
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-14-08.png)
11th August 2022 netaffinity.com
Digital Marketing – Attracting new kinds of business travellers
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-27-07.png)
28th July 2022 netaffinity.com
Revenue Strategies – 10 top tips for handling negative reviews
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21st July 2022 netaffinity.com
Book Direct – 10 things to look for in a hotel booking engine provider
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-14-07.png)
14th July 2022 netaffinity.com
Case Studies – 78% increase in bookings for Fitzpatrick Castle Hotel
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-12-07.png)
12th July 2022 netaffinity.com
Digital Marketing – Why is social media marketing so crucial for your hotel?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-07-07.png)
7th July 2022 netaffinity.com
Revenue – Is it worth independent hotels having a loyalty program?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/netaffinity-27-06.png)
27th June 2022 netaffinity.com
Culture – Going green: could your hotel be more sustainable?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/netaffinity-23-06.png)
16th June 2022 netaffinity.com
Digital Marketing – How can independent hotels combat the rise of OTAs?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-09-06.png)
9th June 2022 netaffinity.com
Digital Marketing – Attract more guests with better landing pages
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-02-06.png)
2nd June 2022 netaffinity.com
Digital Marketing – How to boost hotel bookings using your booking engine data
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-23-05.png)
19th May 2022 netaffinity.com
Digital Marketing – A smart guide to SEO for independent hotels
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-12-05.png)
12th May 2022 netaffinity.com
Case Study – 64% growth for Inchydoney Island Lodge & Spa
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-29-04-2.png)
29th April 2022 netaffinity.com
Book Direct – Increasing your hotel's room sales this summer
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-29-04.png)
28th April 2022 netaffinity.com
Conversion Optimisation – How can you drive hotel bookings via mobile?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-21-04.png)
21st April 2022 netaffinity.com
Book Direct – 16 tips to improve hotel bookings and increase revenue
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14th April 2022 netaffinity.com
Digital Marketing – The importance of crafting your hotel’s brand story
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-08-04.png)
7th April 2022 netaffinity.com
Top Tips – Planning for international travel growth in 2022
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-31-03.png)
31st March 2022 netaffinity.com
Summer 22 – Hoteliers, it's time to prepare for the summer season
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-24-03.png)
24th March 2022 netaffinity.com
Conversion Optimisation – How can utilising automation help your hotel?
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-11-03.png)
11th March 2022 netaffinity.com
Digital Marketing – Managing metasearch as part of your strategy
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-28-02.png)
28th February 2022 netaffinity.com
Digital Marketing – Repurposing your hotel blog content
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog-21-02.png)
21st February 2022 netaffinity.com
Book Direct – Why book direct is better for everyone
![](https://www.ihf.ie/suppliers/resources/2022/netaffinity/images/blog_11_02_2022.png)
11th February 2022 netaffinity.com
Digital Marketing – Mobile traffic hits 80% for the first time ever
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-04-02.png)
4th February 2022 netaffinity.com
Digital Marketing – Hoteliers, why does your marketing need to be consistent?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-21-01-21.png)
21st January 2022 netaffinity.com
Digital Marketing – Booking Engine & Website Checklist Q1 2022
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-13-01-22.png)
13th January 2022 netaffinity.com
Conversion Optimisation – Creating the ultimate hotel tech stack
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog1712.jpg)
17th December 2021 netaffinity.com
Digital Marketing – Preparing your digital marketing for cookieless tracking
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog1012.jpg)
10th December 2021 netaffinity.com
Digital Marketing – How did Cyber Weekend perform in 2021?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/cyber-weekend.jpg)
3rd December 2021 netaffinity.com
Digital Marketing – Preparing your hotel for January sales
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-26-11-21.jpg)
26th November 2021 netaffinity.com
Book Direct – Booking sentiment in October was positive
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-19-11-21.jpg)
19th November 2021 netaffinity.com
Digital Marketing – 9 tips for creating great hotel website content
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-12-11-2021.jpg)
12th November 2021 netaffinity.com
Revenue Strategies – How can utilising automation help your hotel staff?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-22-10-2021.jpg)
22nd October 2021 netaffinity.com
Culture – What are the hospitality trends for 2022?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog-15-10-2021.jpg)
15th October 2021 netaffinity.com
Digital Marketing – How should you prepare your hotel for the winter season?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_07.10.2021.jpg)
7th October 2021 netaffinity.com
Hotel Vouchers – How they can benefit customers
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/Hotel-Vouchers.jpg)
1st October 2021 netaffinity.com
Marketing Tips – Increase your hotel's midweek stays
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/midweek-stays.jpg)
24th September 2021 netaffinity.com
August Stats – Another strong staycation month
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/august-staycation.jpg)
17th September 2021 netaffinity.com
Google Hotel Ads – Why should every hotel be using them?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/google-hotel-ads.jpg)
17th September 2021 netaffinity.com
Conversion Optimisation – Keep your website fresh this autumn
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_02.09.2021.png)
2 September 2021 netaffinity.com
Culture – What’s next for corporate travel?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_26.08.2021.png)
26 August 2021 netaffinity.com
Digital Marketing – Google Hotel Ads: 3 tips to help increase your revenue
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_26.08.2021_b.png)
26 August 2021 netaffinity.com
Book Direct – Interest in international travel increases… and more July trends
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_19.08.2021.png)
19 August 2021 netaffinity.com
Inspiration – Your guests’ priorities are changing. How can you facilitate them?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_05.08.2021.png)
5 August 2021 netaffinity.com
Culture – How can you make your hotel more sustainable?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_29.07.2021.png)
29 July 2021 netaffinity.com
Culture – What does international travel in 2022 look like
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_22.07.2021.png)
22 July 2021 netaffinity.com
Book Direct – Getting your hotel ready for autumn bookings
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_15.07.2021.png)
15 July 2021 netaffinity.com
Mobile – City hotels see a small boost and mobile revenue soars at 60%
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_08.07.2021.png)
8 July 2021 netaffinity.com
Book Direct – What do shortened summer booking lead times mean for your hotel?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_01.07.2021.png)
1 July 2021 netaffinity.com
Renenue Strategies – How can a CRM system strengthen your relationships with guests?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_24.06.2021_b.png)
24 June 2021 netaffinity.com
Digital Marketing – Strongest ever performance on Google Hotel Ads in May with lowest CPA in years
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_24.06.2021.png)
24 June 2021 netaffinity.com
Inspiration – Attracting ‘workationers’ to your hotel
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_17.06.2021.png)
17 June 2021 netaffinity.com
Book Direct – Here are the types of hotels people booked in May
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_16.06.2021.png)
16 June 2021 netaffinity.com
Cancellations rates – Where do they stand and how can you overcome them?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_10.06.2021.png)
10 June 2021 netaffinity.com
Book Direct – 8 Challenges faced by revenue managers in indepdnent hotels
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_27.05.2021.png)
27 May 2021 netaffinity.com
Covid – Helpful tips to prepare your hotel for reopening
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_19.05.2021.png)
19 May 2021 netaffinity.com
Covid – Helpful tips to prepare your hotel for reopening in advance of June 2nd
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_04.05.2021.png)
4 May 2021 netaffinity.com
Mobile – The latest device trends show an increase in average transaction value
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_15.04.2021.png)
15 April 2021 netaffinity.com
News – Booking.com have expanded their Genius loyalty programme - find out more
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_08.04.2021.png)
4 May 2021 netaffinity.com
Web Design – The latest hotel website trends and tips to inspire you in the lead up to summer
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_31.03.2021.png)
15 April 2021 netaffinity.com
Covid – How can you increase family bookings through your website?
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_25.03.2021.png)
4 May 2021 netaffinity.com
Digital Marketing – Building guest personas reflective of a more complex world
![](https://www.ihf.ie/suppliers/resources/2021/netaffinity/images/blog_11.03.2021.png)
15 April 2021 netaffinity.com
Net Affinity Blog – We update our blog regularly with the latest industry trends and insights, thought leadership and opinion pieces... click HERE for more blog posts.
Contact details
Sharon Power-Cowley 01 293 9906 sharon@netaffinity.comWeb www.netaffinity.com
Irish Hotels Federation | Working Together
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