Booking Engine & Channel Manager

Booking Engine & Channel Manager
Amber Springs Hotel Continues to See Year-on-Year Growth with Net Affinity
In our first year together, bookings increased by 46% and booked revenue grew by 44%
Net Affinity
IHF Associate Member

An award-winning 4-star property, the family-run Amber Springs Hotel is located in the picturesque market town of Gorey, Wexford. Voted as one of Ireland’s Best Family Friendly Hotels, its charm lies in its warmth and friendliness. Delicious farm-to-fork produce is served in their multiple dining outlets, of which much is grown on their own nearby Redmond Family Farm.

Why Did Amber Springs Hotel Choose Us?

Here at Net Affinity, we’ve been working with Amber Springs Hotel since March 2022. The team first chose to switch to us when their previous provider wasn’t as proactive as they’d hoped. The General Manager was left to come up with most of the ideas and solutions.

We made sure to take the time to visit the hotel, speak with the team, and truly understand the solution-led, proactive approach Amber Springs was looking for.

From the outset, our relationship has been positive and uplifting. With scheduled regular contact, we’ve both been kept on track with our strategies and action plans.

What goals did Amber Springs Hotel want to achieve?

The team had some very clear goals that they wanted to achieve through working with us, which we’re proud to say have been successful.

The Amber Springs Hotel website now looks and feels more chic, with easier navigation and faster checkout for guests.

In our first year together, bookings increased by 46% and booked revenue grew by 44%. For the current year-to-date (first quarter 2024 vs first quarter 2023), both bookings and booked revenue have already seen 9% growth. Momentum has been maintained even in the face of recent VAT changes from the Irish government.

The team also appreciates the leadership, experience, and knowledge we’ve brought. With the introduction of new ideas such as Black Friday vouchers, we’ve taken the time to dive deeper into what could be working better for the hotel.

How easy have Amber Springs Hotel found working with us?

Nessa O’Brien, Revenue Manager at Amber Springs Hotel, describes her account manager, Julie, as exceptional. High praise indeed!

On a serious note, Nessa is extremely satisfied with how easy it has been to work with us. She notes that calls are flexible, communication is strong, and reporting is detailed.

She also values that we aren’t afraid to critique the hotel’s website and current performance when necessary. This is always accompanied, of course, by suggesting proactive solutions to address the concerns raised.

What sets us apart from our competitors?

We asked Nessa to describe us in one word. Her answer? “Innovative.”

We take the lead and drive the client relationship, something Nessa believes sets us apart from our competitors.

She and her team feel we can be relied upon to be dynamic, relevant, and efficient, constantly evolving and implementing improvements.

Contact details

Sharon Power-Cowley

01 293 9906

Irish Hotels Federation | Working Together