Booking Engine & Channel Manager

Booking Engine & Channel Manager
Net Affinity named a ‘great place to work’ for the third year running
Helping hotels to easily navigate the complexities of the online world, and ultimately, increase revenue
Net Affinity
IHF Associate Member

Leading hotel technology provider and booking specialist, Net Affinity, has been named as a certified ‘Great Place to Work’ for the third year in a row by Great Place To Work, which celebrates companies that have created an exemplary employee experience.

Net Affinity, a market leader in Ireland with a growing portfolio of hotels in the UK and internationally, places great emphasis on its people and as a result has experienced consistent growth. It also boasts an impressive retention rate, with a senior management team who have all been at the company for more than 10 years.

After being named as one of the top places to work within the technology sector in 2023, Net Affinity is looking to emulate this success when the rankings are announced later in the year. For now, it is looking to continue helping hoteliers put their best foot forward and capitalise on what is set to be another exciting year for hospitality.

Commenting on the accreditation, William Cotter, Founder and Managing Director at Net Affinity, said: “We are very passionate about our workplace culture at Net Affinity, and are very lucky to be made up of a collection of wonderful and committed people — who all play a part in creating a great environment. This is our third year partnering with GPTW and we were delighted to receive the accreditation again for 2024. The survey takes our employees a short time to complete, but the insight is so valuable.”

William continued: “For us, putting our people first has always been a priority and I believe it is the key ingredient for our sustained trajectory of growth. There are some exciting things in the pipeline for 2024, especially having launched our new booking engine at the end of last year — but of course, none of this would be possible without our amazing team.”

Net Affinity is an industry leader in hotel technology, offering a range of products that include its booking engine, as well as website design and digital marketing — with a talented team of hospitality professionals always on hand. Built by hoteliers for hoteliers, the combined hospitality experience within the team encompasses more than a century. Its personable service allows hotels to easily navigate the complexities of the online world, and ultimately, increase revenue.

For more information on Net Affinity, please visit:, and for examples of how its technology has impacted hotels, click here.

Contact details

Sharon Power-Cowley

01 293 9906

Irish Hotels Federation | Working Together