It’s a question more hotel teams are asking, not out of fear, but out of a desire to get it right. At HiJiffy, we’ve seen this shift up close: AI has gone from a “maybe” to a core part of hotel strategy. It’s no longer about if automation belongs but how to use it wisely.

In our new white paper (which you can download for free), we dive into how AI is being used today and where it’s headed, based on:

• Learnings and trends from over 16 million guest messages handled by AI in the last year;
• Insight from a hotel staff survey asking about their experience with AI;
• Observations by hospitality media experts, including Hotel Speak, Hospitality Industry Club, Revenue Hub, and TecnoHotel;
• Perspectives from innovative hospitality tech providers, including Mews, Oaky, Bookline.ai, and HiJiffy.
• An actionable checklist to measure your AI readiness.

One standout finding? Over 26% of hoteliers say answering repetitive guest questions is one of the most tedious aspects of their job. Do you find it relatable? That’s something AI can take care of while having a positive impact on your teams and your guests.

Contact details

Shaun Sequeira
Senior Country Lead UK & Ireland

 0044 20 7038 7837
 shaun.sequeira@hijiffy.com
Web hijiffy.com