In the wake of Black Friday and Cyber Monday 2025, the hospitality landscape has revealed some significant shifting trends. The period of guaranteed returns for simply participating is over; we are now in an era where strategy is paramount.

For hoteliers, the narrative has changed. It is no longer enough to just launch an offer and wait for the bookings to roll in. The winning strategy for 2025 and beyond lies in delivering high-value simplicity and broadening your reach.

At Net Affinity, we’ve analysed booking data from hundreds of clients who participated in this year’s campaigns to identify the critical shifts in guest behaviour.

This blog will explore the key takeaways from the 2025 results and practical steps hoteliers must take to ensure they fall on the winning side of this new ‘winner takes all’ trend.

Read the full article HERE

Contact details

Sharon Power-Cowley

 01 293 9906
 sharon@netaffinity.com
Web www.netaffinity.com