As Ireland’s hospitality industry moves toward greener practices, there’s a growing need for smart solutions that bring together sustainability and style.

VANITY GROUP, a global leader in hotel guest amenities, is setting new standards with its most sustainable bottle format to date: Clean Charge. This new solution is changing the way Irish hotels can offer high end guest experiences with a significantly lighter environmental footprint.

What is Clean Charge?

Clean Charge is VANITY GROUP’s bold new take on hotel amenities. This new bottle format is refillable, tamper-proof, and mounted to the wall for maximum sleekness and zero mess. It’s beauty with brains, designed to perform like a pro while being kind to the planet.

Unlike traditional single use plastic bottles that contribute to landfill and ocean pollution, Clean Charge bottles are refillable, tamper-proof, and secured to the wall, making them both practical and elegant. Each bottle uses only 5 grams of plastic, it is the lightest and most sustainable format in market today. Developed using durable, recyclable materials, this bottle reduces the use of plastic by over 93% when compared to miniature amenity bottles. Paired with world class formulations from VANITY GROUP’s global portfolio of lifestyle, wellness, fashion, and beauty brands, the guest and product experience remain premium, while the delivery format reflects environmental mindfulness.

Sustainability Meets Guest Experience

As a significant contributor to commercial waste, the hospitality sector has a powerful opportunity to lead by example. Irish travellers are becoming increasingly eco-conscious, and hotels that align with these values are more likely to foster loyalty and attract new guests. Clean Charge allows hotels to showcase their commitment to the environment without compromising on aesthetics or guest comfort.

As the Irish Hotels Federation continues to support its members in creating more sustainable practices within the hospitality industry, partnering with trusted, forward-thinking suppliers is crucial. VANITY GROUP’s Clean Charge format enables hotels to elevate their guest experience while making a positive impact on the environment. Clean Charge is more than just a product; it’s a strategic solution that lets hotels play their part in shaping a greener future for Ireland.

Find out more at info@vanitygroup.com or contact Amanda Teven ateven@vanitygroup.com to refill, refresh and recharge with Clean Charge.

Contact details

Amanda Teven

 ateven@vanitygroup.com
Web www.vanitygroup.com/uk-eu