F&B trends across hospitality and foodservice in Europe are shifting faster than ever — and the forces driving change aren't just culinary. They're pharmaceutical, technological and deeply cultural.

For operators across hotels, restaurants, healthcare settings and education, keeping pace requires more than awareness. It requires a smarter approach to menu strategy - one that connects what's happening in consumer behaviour, science and culture directly to how you plan, source and serve.

Whether you're a head chef, catering manager or foodservice leader, the trends reshaping F&B in 2026 and beyond are creating both pressure and opportunity in equal measure.

Inside the report, you’ll find:

• 12 key F&B trends shaping menus and operations in Europe
• Practical menu ideas and chef-developed recipes
• Insight into changing consumer behaviour and market dynamics

Download the full F&B Trends and Insights Guide 2026–2027.

Contact details

Pat Galvin
Head of Sales

 021 239 0060
 News_Europe@avendra.com
Web www.avendra.com/en/ie/