A great stay is about more than the room. What guests discover, visit and enjoy in the locality can shape how they feel about their entire trip — and about the hotel they chose.

That is why a well-managed brochure display can be much more than a rack of visitor information. It can become a local Discovery Centre — helping guests quickly find attractions, activities, experiences and places nearby that they might otherwise miss.

There is a wider benefit too. The Visitor International Hospitality Industry Survey 2026 found that 98% of hospitality professionals say printed visitor information supports local businesses and attractions. Strong local attractions and experiences give visitors more reasons to stay, explore, spend, return and recommend the destination. What is good for the locality is ultimately good for the hotels within it.

It also adds to the service a hotel provides. 96% say printed visitor information adds a more personal touch, while 97% say brochures and maps save their team time. A well-stocked display answers many of the same visitor questions that reception teams are asked every day, reducing repetition and freeing staff to spend more time looking after guests.

Print also often starts the discovery process, with guests then going online for opening times, directions, availability or bookings. On sustainability, 83% of those surveyed agree that balancing print and digital is the approach that best supports their environmental goals. Paper is renewable, biodegradable and widely recycled, making professionally managed print a natural part of that mix.

For hotels, the principle is simple: care beyond the booking. Help guests discover more of the locality, and you help create a better stay — while supporting the businesses and experiences that make your destination worth visiting in the first place.

Glance brochure displays — local Discovery Centres — are provided, installed, stocked and managed free of charge to hotels.

You can read the Visitor International Hospitality Industry Survey 2026 HERE

Interested in a free visitor brochure display?

Contact Glance, phone 061 338 588 or email Info@Glance.ie

Valerie Bagnall

 061 338 588
 valerie@glance.ie
Web www.glance.ie
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