Visitors have more digital information available to them than ever. They can search online, browse visitor information or ask AI to build an itinerary.

But information is not the same as local knowledge and a recommendation from someone you trust.

A good concierge listens first. They understand what a guest actually needs — a last-minute ticket to a show in Dublin, an idea for a rainy afternoon in Cork, a scenic drive from Killarney, somewhere worth discovering around Limerick, a music or cultural experience in Galway, or simply a suggestion that feels right for that particular visitor.

Sometimes it is about discovering something new. Sometimes it is about solving a small problem. And sometimes it starts with nothing more complicated than a friendly conversation and a little banter.

Their recommendations carry weight — and reflect strongly on the hotel.

Guests notice when a hotel takes a genuine interest in their stay beyond the bedroom, restaurant or front door. A good concierge says something about the hotel itself: that personal service matters and that helping guests enjoy the destination is part of the experience.

Hotels that invest in this level of service deserve recognition. They are giving guests access to something increasingly valuable — a knowledgeable person who will listen, use their judgement and offer advice with confidence.

At Glance, we work with visitor information providers across international markets, and our team sees the value of that human connection in hotels around the world. Destinations may differ, but good personal service is remembered.

Here in Ireland, it has an added resonance.

Céad Míle Fáilte is ultimately about people — taking an interest, sharing what you know and helping someone feel genuinely welcome. That personal approach is part of Ireland’s earned reputation for friendliness and hospitality.

Concierges help bring that to life every day. They connect visitors with attractions, activities, shops, tours, cultural experiences, hidden gems and communities — helping guests discover more while supporting local businesses along the way.

And as AI makes information ever more plentiful, that human role will become more important, not less.

AI can be very good at finding and organising information. But it does not know the person standing at the desk, what is happening locally that day, or which overlooked experience might suit them best.

A good concierge does.

They can listen for a moment and say, “I think this would suit you.”

That is personal hospitality. And guests know the difference.

So here’s to Ireland’s hotel concierges — and to the hotels that recognise their value and make this level of personal service part of the guest experience.

At Glance, we are proud to support concierges with well-chosen brochures, maps and guides that complement the advice they give.

We have also created a short video for visitors, celebrating the hotel concierge and encouraging guests to make the most of the knowledge and advice available to them.

The human touch has always been part of Irish hospitality. Long may it continue.

Interested in a free visitor brochure display?

Contact Glance, phone 061 338 588 or email Info@Glance.ie

Valerie Bagnall

 061 338 588
 valerie@glance.ie
Web www.glance.ie
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