Over the past decade, wellness has evolved from a desirable add-on to a defining pillar of luxury hospitality. Today’s guests place greater value on rest, balance and meaningful moments that are seamlessly integrated into their stay. La Bottega Collective has been at the forefront of this shift, reimagining the guest room as a personal wellness retreat where thoughtful design supports guest wellbeing. Euromonitor has previously estimated the Irish wellness economy to be worth approximately €2 billion annually, reflecting growing consumer demand for healthier, more mindful travel experiences.

La Bottega Collective curates the entire guest journey with a holistic approach. Through its portfolio, from beauty essentials by La Bottega and Vanity Group, to OS&E accessories by Palatino, luxury linens by Beltrami, premium textiles by White Prive, and design solutions by Colosseo - each touchpoint is carefully selected to reflect a hotel’s identity while placing guest comfort and care at the centre. This enables bespoke solutions across the hotel environment, from public spaces to in-room amenities, textiles and bedding. For today’s traveller, wellness goes beyond aesthetics. It’s about rituals that feel intuitive, personal and emotionally resonant.

A recent example is Perricone MD TV, a bespoke in-room channel offering guided facial routines, available exclusively to hotels partnered with Perricone MD. This transforms the bathroom into a private wellness space, encouraging guests to slow down and engage with products through expert-led rituals, creating a more memorable and meaningful stay.

Complementing this approach, Beltrami brings over 60 years of Italian craftsmanship to in-room wellness through bespoke luxury linens. Made using Autentica Fibra di Legno, a sustainable birch-based yarn, these linens support quality sleep, an increasingly important aspect of guest wellbeing, while creating a sense of calm, understated luxury.

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Contact details

Amanda Teven

 ateven@vanitygroup.com
Web labottegacollective.com