A leading hospitality technology and digital marketing provider has secured Google Premier Partner status for 2026, reaffirming its place among the top 3% of Google Partners.

Net Affinity, which works with independent and group hotels across the UK and Ireland, has once again achieved the elite designation through the Google Partners programme, which recognises top-performing digital marketing agencies for their Google Ads expertise, ability to build strong client relationships and success in supporting business growth.

Achieving Premier Partner status requires agencies to meet demanding performance criteria, demonstrate continued client growth and maintain consistently high standards across their Google Ads activity.

Susan Scott-Lennon, Digital Marketing Strategist Team Lead at Net Affinity, said: “There’s a lot involved in earning a Google Premier Partner badge each year. To achieve it, we need to be performing at the very top level across all our accounts. Net Affinity is one of only 11 agencies to achieve this status for 2026, which speaks volumes about how competitive and difficult this accolade is to secure.”

For Net Affinity, the recognition reflects the continued success of its specialist approach to hospitality marketing, combining industry expertise with performance-led digital strategies to help hotels increase direct bookings and grow revenue.

The status also gives Net Affinity access to a range of exclusive Google benefits, enabling the team to leverage priority support, personalised insights and enhanced tools to strengthen campaign performance and maximise return on investment for hotel clients.

Christiane Foller, Digital Marketing Manager at Net Affinity, said: “Retaining Google Premier Partner status for 2026 is a strong endorsement of the expertise and consistency our team brings to every client account. It reflects the high standards we set ourselves, not only in campaign management, but in the strategic support we provide to hotels navigating an increasingly competitive digital landscape.

At Net Affinity, we combine specialist hospitality knowledge with paid search expertise to help hotels reach the right audiences, improve campaign performance and grow direct revenue. Retaining Premier Partner status shows that our approach continues to deliver at a high level, while giving our clients added confidence that they are working with a trusted partner focused on measurable results.”

For hoteliers working with Net Affinity, the recognition provides additional reassurance that they’re being managed by a trusted partner with proven expertise and direct access to Google’s latest insights and support.

For more information on Net Affinity, please visit www.netaffinity.com. For enquiries, please contact sales@netaffinity.com

Contact details

Sharon Power-Cowley

 01 293 9906
 sharon@netaffinity.com
Web www.netaffinity.com