Website & Online Marketing

Website & Online Marketing
SiteMinder’s top booking revenue makers of 21 & practical tips for 22
The evolution of booking behaviour, needs & preferences.
IHF Associate Member

As travellers become more savvy and aware of the widening range of quality options available to them, many hoteliers are reacting by ensuring they have broad channel coverage. As a result, this year’s lists of top revenue driving channels saw 29 new channels around the world make the cut, and others improving their rank from prior years.

This list will allow you to better understand the shifts in traveller behaviour, and help inform your distribution decisions.

  2. Hotel Websites (direct bookings)
  3. Expedia Group
  4. Hotelbeds
  5. Airbnb
  6. Global distribution systems
  7. Hostelworld Group
  8. Agoda
  9. WebBeds - Sunhotels
  10. HRS - Hotel Reservation Service
  12. British Airways Holidays

With the sustained growth of direct bookings, and maintained importance of regional channels and wholesalers, it is clear that hoteliers globally are embracing a more holistic distribution strategy to adapt.

Download our ebook

Last year’s ebook was downloaded more than any other year, so once again, we’ve added some extras to our annual list.

‘Your property's complete guide: Top booking revenue makers of 2021 plus practical tips and traveller insights for 2022’ is a comprehensive package that includes:

  • The top 12 revenue driving booking channels for over 20 travel destinations around the world
  • Tips from the world’s biggest OTAs on how their channel can be best used to get more bookings
  • Insights into the 2022 traveller, what they will be looking for and how you can respond

Download your Free Ebook

Contact details

Sophie Scullion

0044 20 315 1 0101

Irish Hotels Federation | Working Together