For over 23 years SMRI has been providing cost saving solutions for its hotel clients regarding their IMRO, Sky and MPLC charges and in 2025 there are opportunities to review these charges to try to secure savings for your business.

IMRO – TIME SENSITIVE
As most hotels are invoiced by IMRO in July, hotels only have until the 31st July 2025 to review their IMRO charges for the period 2024/2025 and secure any potential savings for that period.

Part of your IMRO terms and conditions states that unless they are advised of any changes to your music use within 30 days of the issuing of your renewal invoice for background music and within 13 months for featured music (Live music, DJ, weddings etc), no retrospective adjustments will be made. Meaning that after 31st July 2025 no adjustments will be made by IMRO on your account for the period 2024/2025, even if you did not use the music you were charged for.   
 
In over 60% of the hotels we review, we can identify and secure credits for our clients.  

SOUNDREEF
Soundreef is an alternative background music repertoire provider to IMRO that costs 50% of your current IMRO background music charges, so a net saving of 50%. We can provide a web radio trial with no obligation so try it for Free  

SKY
Again, we would review your current Sky charges and ensure you are on the most cost-effective contract and secure quotes from other companies that provide similar services  

MPLC
A significant number of hotels are receiving letters from MPLC (Motion Picture Licensing Company) in relation to licensing fee requirements for the showing of films and TV programmes in public locations.

However, hotels only require an MPLC license under a very particular set of circumstances. We will review the correspondence from MPLC, and your use of their members works and deal directly with them on your behalf.

We would very much welcome the opportunity to outline in more detail the services we can provide, so please feel free to contact us.

Contact details

Sean Stokes

 086 814 6570
 ss@smri.ie
Web www.smri.ie