Music is an essential part of the hospitality experience and a valuable asset for businesses across Ireland. From hotels and restaurants to cafés and bars, music helps create welcoming environments for guests while supporting a vibrant creative sector that contributes significantly to the Irish economy.

Music can help shape first impressions, reinforce a venue's identity and enhance the overall customer experience. Whether welcoming guests into a hotel lobby, setting the tone in a restaurant or creating the right atmosphere in a bar or café, music plays an important role in how customers engage with a venue.

Research highlights the positive impact music can have in business settings:

• 85% say music creates a better atmosphere for customers
• 75% say the right music benefits their business
• 68% say music improves staff morale and productivity

The value of music extends far beyond individual venues. According to the Ireland: Music Report 2025:

• Music contributes €1 billion annually to the Irish economy
• Irish consumers spend almost €1,000 per year on music-related products and experiences

For hospitality operators, music supports the delivery of quality guest experiences while helping create enjoyable surroundings for both customers and employees. It remains an important element of the hospitality offering and one that adds value across the sector.

By holding the appropriate music licence, businesses can enjoy the benefits that music brings while ensuring songwriters, composers and music publishers are fairly remunerated for the use of their work. Every licensed use of music helps support the creators whose work enhances hospitality venues across Ireland every day.

To learn more or arrange a music licence for your business, visit IMRO Pay Now.

Contact details

IMRO Customer First Team

 01 661 4844
 customerfirst@imro.ie
Web www.imro.ie