Rory’s Travel Club is pleased to announce the appointment of Caroline Curran as General Manager, as the business continues its strong growth across Ireland and expands into the English market.

Caroline joins the role with a background rooted firmly in hospitality, having worked in hotels in both revenue and general management positions. That experience brings a practical, partner-first perspective to Rory’s Travel Club’s approach, something that continues to resonate with hoteliers across Ireland.

With a membership base now exceeding 250,000 and a highly engaged audience actively seeking short breaks and travel experiences, Rory’s Travel Club has established itself as a valuable additional route to market for hotels looking to drive incremental demand, particularly during off-peak and shoulder periods.

Speaking on her appointment, Caroline said: “Having worked as a Revenue Manager, I understand how important it is to protect rate, manage costs, and maintain control. Our model is designed with that in mind. There’s no commission costs, no risk, and hotels remain fully in control of what they offer and when.”

A key focus for Caroline will be the platform’s expansion into England, building on its proven success in Ireland. While this marks a significant step for the business, Ireland remains central to its strategy.

For Irish hotel partners, the England launch presents a clear opportunity to:

• Reach a new UK-based audience actively looking for travel offers
• Drive additional midweek and off-season bookings
• Tap into incremental demand without adding cost pressure

Caroline added, “This expansion is about adding value for our existing hotel partners. By growing our audience in England, we’re creating new demand streams into Ireland while continuing to support domestic travel across the island.”

Rory’s Travel Club continues to position itself as a flexible, low-risk distribution channel, working alongside hotels’ existing strategies rather than competing with them.

As the business grows, Caroline’s focus will remain on strengthening relationships with Irish hoteliers and ensuring partners see consistent, measurable value from the platform.

Become an RTC Accommodation Partner

• Rory’s Travel Club supported 150+ Irish Hotels in 2025 with extra direct bookings.
• We want to support even more hotels throughout 2026.
• If you want to increase your occupancy - we would love to hear from you!
• The best thing is that it’s FREE to work with us (no fees, no commission).
• For more info please contact caroline@rorystravelclub.com

Contact details

Rory King

 rory@rorystravelclub.com
Web rorystravelclub.com