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HOTELIERS WELCOME INCREASE IN HOLIDAY MAKERS & BUSINESS TOURISM

Tuesday, 5^th March 2013

THE GATHERING CREATES PLATFORM FOR NEW APPROACH TO REGIONAL TOURISM

• 76% of hoteliers expect a growth in business in 2013 as a direct result of The Gathering
• Local community involvement key to future success of regional tourism
• Over 300 specific initiatives identified as offering potential beyond 2013

HOTELS CHIEF SLAMS LACK OF TOURISM POLICY INSIGHTS

Absence of sufficiently detailed and robust visitor data puts Irish tourism at a significant competitive disadvantage

·         Lack of tourism insights and data impeding success of €5.7 billion industry

HOTELIERS MORE UPBEAT ACCORDING TO INDUSTRY SURVEY

71% are concerned, however, about the future viability of their business

·         51% of hoteliers indicate a positive outlook for trading conditions

·         53% are seeing an increase in business compared with this time last year